White Dog Row will greet you on entering the event. It is appropriate that white whiskey come first because all whiskey is clear (or “white”) before taking on color in the barrel. Clear as water, but with a lot more bite, sometimes white whiskey is referred to as new make spirit, shine, moonshine, or white dog. If its not good before going into the barrel, it never will be. We pay respect to the birth of whiskey with distillers that bottle their white dog and make it available to their customers. Respect the White Dog. Taste how different they can be.